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Blog of Roman Trytyachenko

Secrets of the Digital Transformation

These days digital transformation is a major topic for many businesses. It is a term we’ve heard thrown around quite a bit lately. That is something that you can’t ignore, but one that’s brings a lot of confusion. A lot of businesses just have no idea where to start their digital transformation, or what steps to take further. Let’s start our exploring journey by clarifying what does digital transformation mean?


We can define digital transformation as the incorporation of digital technology into all areas of business. This process results in core changes in businesses operating system and their ways of delivering value to their customers.


The modern world is using digital optimization services. To stay relevant and keep up companies must adapt and transform their technologies and operation processes in today’s digital world.


Well, let’s explore this topic and find out what steps you should take if you want to have a successful business.


1. Create a clear understanding of success


There are too many companies that approach digital transformation without understanding it. They have a rough idea g but don’t have a clear image of success. Without an exact goal that’s explained to the business, the whole project has great risks to fail.


You must create the vision for the company after the transformation. If leaders have the idea of how they expect the business to operate and that vision isn’t defined in the specific goals for the project, that can easily lead to a failure.


But failure is the only first big reason why this is vital. If you share your clear definition of success with your team, you’re all looking in the same direction. Avoid starting project without planning that successful image. Ensure you have a set of key performance indicators to measure if you are on the path to success. And if things are not going as planned, don’t wait to share your concerns. That will give you an opportunity to regroup or/and ask for extra support to reach the end goal.


2. Get the right person in charge


This step is one that you often overlook in the process of digital transformation. Choosing right leader of your digital transformation is just as essential as defining success.


The right candidate must have at least two main qualities:


The first, they must know for sure where they’re going. Not everyone has a concrete skill in digital technology, and how to incorporate it into your business.


We recommend business owners to step up their digital marketing and transform their businesses digitally by:


researching pool of candidates very attentively. There are so many people that say they are digital experts and often aren’t.

finding the suitable individual to lead the business and team to ensure their work and ethics rate aligns with yours and the companies.


The second quality you must look for in the ability to get the business on board. In any case, this is a process, and it comes with quite a lot of changes. Many users will resist this change. So, you need an experienced person in charge to communicate the advantages to the entire business and get everyone moving in the same direction.


3. Get buy-in from all levels


This is quite an obvious step, but it’s significantly important. Without buy-in at all levels, your project has a high risk to fail.


What is “buy-in?” It consists of two levels:


You obviously need top-level buy-in. Your business leaders must be 100% involved before you begin. Otherwise, when things don’t go just as planned, leaders who aren’t will try to ruin the whole process.

You need buy-in from all levels of the business. Identify suitable partners within the business who can help make safe this buy-in.


Many professionals today already know digital strategy, the prospect for true digital transformation can delay by dismissive voices. Therefore, it’s vital to find out and partner with colleagues at different levels that not only share your digital vision but also understand the necessary work for the shift. You’ll need a powerful, decision-maker that can set the tone and working atmosphere across the company. This serves as cover as your first efforts will expectedly meet doubts. Laterally, you’ll want a few peers with great credibility that can support the underlying principle behind your efforts.


4. Create a process for handling the change


Be aware that digital transformation isn’t a small change. In many organizations, it requires that employees change the ways they operate. It means they must get new skills, learn new technologies. It means they must change.


But the problem is that most people hate change. They get used to doing things a certain way. When they hear that they have to learn new skills or processes, many will battle it. That is something that most organizations forget, or don’t realize at all.


The whole process of incorporation of digital transformation is very difficult. That’s why there are special professions dedicated to change organization. If you can, bring in a consultant to help your team through the process. If you can’t, there is still a lot that you can do to have success.


5. Estimate your talent


Digital Solutions need a new talent set. Before you begin, you must analyze your talent gaps.


The first step before a digital transformation is evaluating your existing personnel. The best-laid plans won’t be successful if you don’t have the perfect executers. If necessary, you must hire these people, as experts in SEO services, before beginning.


What can you do if you find out a talent gap, but don’t have room in the budget to bring in new people? Well, you have two options:


Incorporate education programs.Teach your existing team on modern technologies. With all of the high-class online teaching options available these days, it’s a piece of cake to do.

Bring in right software to deal with the gap. Many companies adopt development platforms that let their employees create solutions they need.


In short, talent is the main piece in your digital transformation journey. If you don’t have everything that you need in-house, find a way to solve that before you start.


Well, these are just five main steps of successful digital transformation. Take our advice and give them a thought before starting the process of digital transformation. We are sure that you will succeed.

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