In the modern world, it’s no longer optional to have a mobile presence, and that means using professional mobile SEO services. If your business is not mobile-ready, you’re missing an opportunity to get to a large portion of your target audience. But while professional SEO can explain the value of having a mobile app, it’s not always quite as easy to understand how to optimize mobile content for SEO purposes.
New Penalties for Mobile SEO
Did you know that mobile users now beat the number of desktop users? Google noticed, and at the beginning of 2017, start to apply special penalties against sites that don’t meet the needs of mobile users. The penalties cause the lower rankings on the SERPs. Also, Google prioritizes sites, that meet the mobile criteria, in the rankings.
Well, mobile SEO has a lot in common with regular SEO: to rank, you need to share awesome content, to be crawlable. And most importantly you must have a really great UX design that focuses on mobile devices. Consider UX services to boost your mobile presence.
Here are four tips that will help you to improve your mobile SEO:
1. Use Tools to Perk Up Your Design
If you want to make sure that your site is mobile-friendly, we recommend to check it using Google’s mobile usability tool. It checks six main elements of your website to determine how well it is performing on mobile devices. It focuses mainly on UX. Analyze the report to find out where you need to change to your site.
The PageSpeed Insights tool is another great tool from Google. It is easy-to-run report system that will let you know how fast your page is loading on both mobile and desktop. Also, there is or Accelerated Mobile Pages or AMP, the tool that compliments the PageSpeed Insights tool. It is making your pages load as fast as possible.
Another tool for improving your presence in the SERPs is Schema.org structured data. All mobile users don’t like to browse as desktop users do, and Google notices and alters to this behavior. Schema is code that better rich snippets – meta descriptions below the title tag that have enhanced information for search engine users. This includes publication dates, photo thumbnails or other main information from the page. Websites that optimize their SERP results to make them mobile friendly to all users in this way can steer clear of penalties and perk up their rank.
2. Consider User Intent
Desktop and mobile users have diverse expectations when it comes to content. When we use a phone to search something, we often have different intentions, habits, and needs than when we’re on a desktop. Noticing and catering to these differences can help you make your content better for mobile users.
For example, many mobile users are more and more searching using their voice. Content length is also worth taking into account when you’re optimizing mobile-friendliness. Longer written content performs better on desktops, but shorter texts are better for mobile users. Mobile users want to have easy-to-digest pieces and don’t want to scroll a lot. Make sure that your content is readable, and don’t forget about the power of images on mobile. Make sure benefit from stunning visuals on your page. Good content strategy services can help you do that!
Also, it is a good idea to think about local search optimization. Desktop users are likely to be planning, but mobile users need answers on the fly. Google defines such situation as a micro-moment.
This factor means that keyword research for mobile SEO also requires a different strategy than for the desktop. You can get to your target audience by incorporating both your target keywords and your location in places like title tag, alt text, page title and throughout your content.
3. Prepare for the UX
UX comprise all the elements of the mobile usability tool. Things that will hurt you include clumsy touch features that are too close to each other, text that’s too small, viewport configuration issues and Flash use.
Load times play into usability and can also have a huge impact on conversions. You can boost your position in the SERPs and decrease your bounce rate by making small fixes to perk up your load times.
Don’t forget that Google now penalizes for “intrusive interstitials.” Those include different pop-ups and all other content that appears over the top of the page where the user expects to find anything he was searching for. Users want to see the page but not an invite to your newsletter or any advertisement. Besides, there’s less space on mobile devices, which means that pop-ups can be even more irritating, especially when it is hard to click off it. Try to avoid them, unless it’s something ethically or legally necessary, like age verification.
If the majority of your visitors are mobile, you should consider creating applications for mobile devices. It is especially great for your content to be in one place. However, don’t scare off mobile users by forcing them into downloading an app they don’t want or won’t use. Mobile optimization is all about what’s easy and fast for the user, and interrupting usual browsing behavior with a push to force users onto an app isn’t good.
4. Stand Out with Perfect Mobile SEO
Optimizing your site for being more mobile-friendly can be a key competitive advantage. Make sure that you use all opportunities you have to make a perfect experience for your existing customers. That can make a huge difference between them choosing you or your competitors. It’s not difficult to have good mobile SEO if you consider user intent, use all the tools available, and make a great experience for your users.