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10 common mistakes to avoid in business plan

A high-quality business plan consists of many elements. It usually takes time, patience and hard work before you get it right. We have highlighted some of the widespread mistakes that you can make in your business plan.

Idealistic aims

A lot of companies just overestimate their value and set unrealistic goals for future and then fail. Investors and lenders expect to see a full reasonable picture of where your business is at the moment and where it hopes to be. Thus if the plan is too optimistic with no details of the projections, it will make contributors think if it is worth invest in.

Forgetting about your target audience

Every business has its unique sphere and if, for sure, can’t appeal to everybody. You must define your precise audience to know how to get the most out of your possibilities in the market. You need to know all specialities of your clients to correct your plan and have the most potential to grow.

Overhyping your idea

It is great in what you are creating, but everything is great in moderation. You may truly believe that your business idea is the next huge thing, but you need to be able to prove your claim.  Over-hyping your idea in business is when you use too many superlatives like greatest and hottest even if it isn’t true. Impress them with your business idea, potential, research and financial plans, but not with the words you believe they wish to hear.

Not enough research

You have to do good research before writing a business plan because there are many aspects that you need to take into consideration. Also, you must double check and substantiate all information you get.  By using the incorrect or outdated information, you will appear in bad light, and it can easily harm the reputation of your business idea. Mistakes always leave bad feeling afterward, so if you want to be reliable, you need to try to avoid them.

Forgetting about competitors

You just can’t afford to be naïve and think that you have a ‘unique’ business idea and are sure that no other like yours exists. You need to check and double check. In business, there is no such thing as no competition. Even if your business is one of a kind, it still comes down to money. So you need to know who your competitors are to be ready to stand confidently in your market.

But you must be careful with it because if you highlight your competitors too much, the investor will worry that the company will not survive.  Instead, focus all attention on you and what makes you different from everyone.

Hiding of weaknesses

You do not need to hide your weaknesses, but you should not highlight them too much.  Every business as every person has its weaker points, but by highlighting them or hiding them too much, you will only put off the sponsor.  The best way to deal with these weaknesses is to embrace them and give a complete scheme of how you plan to solve these problems.

Neglecting your distributors

Your business should have a secure arrangement of how to distribute your product or provide your service. Taking all possible channels into account in your plan with no substantiating why these are the right channels and how they will get to your target audience can make the sponsor think that you have just make up this list.  You must fully explain your strategy and everything about how your service or product will reach your customers.


Every investor doesn’t want to examine a 400-page business plan. Most of them have a mental checklist of several points that they are looking for in the plan; everything else just gets in the way.  The main point of your business plan is not to overshare your knowledge but to spotlight main elements of your business.


Your plan should be well structured and should have clear ideas. You can’t miss the point and concentrate investor’s attention on unessential points.  Take time to go over each section of your business plan very carefully.

One eye

Make sure you ask quite a few people to check your plan before submitting it. It is easy to glaze over grammatical errors and spelling mistakes because you know the information too well. At least one more set of eyes will help to see your plan from another perspective, and that will ensure that it reads perfectly.


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